About Us

EquineTrac, LLC is a Huron, South Dakota, USA-based technology company with an office in Georgetown, KY.   We were founded in 2022 by three individuals that have years of expertise working in the AgTech industry.  We are equestrians, husbands, fathers, and friends of equestrians and are very passionate about rider safety.  We apply this technology and experience towards a safer riding solution for their friends, family, and all of the equine community. Unfortunately, most equestrians have a story of someone they know that has been seriously injured or even worse due to a horseback riding accident. Accidents happen and not all can be prevented. When these accidents occur,  time is of the essence! EquineTrac gives riders of all disciplines and their families peace of mind that if they fall, we will call!